LOT 34 Lobby cards - Artistic (4)
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Artistic Lobby CardsSet of 4 Lobby Cards❖ Dil hi toh hai – 1963 Dimensions: 32.0 x 38.0 cm❖ Bhimsen -1950 Dimensions: 24.5 x 37.0 cm❖ Baiju Bawra – 1952 Dimensions: 29.0 x 45.0 cm❖ Aik tha Alibaba – 1963 Dimensions: 22.5 x 30.5 cmThis is a curated lot of 4 unique lobby cards. They stand out due to the meticulous detailing endowed on each element. The choice of colours, their vividness, the perfectly captured expressions of the subjects elevate these lobby cards to works of art.Lobby cards or mounted movie stills are the rarer set of memorabilia collectibles, as they were produced in much lower nos. This makes them highly collectible and more sought-after items among collectors. Initially produced by Hollywood, Lobby cards became one of the mainstays of Bollywood promotions along with posters and synopsis. They generally feature one or more photographic stills along with details of the production house, movie name and often some text and were produced in sets of 8 initially and later, up to 20. Lobby cards played an important role not only in promoting the films but also in bringing stardom to actors,gradually moving away from just stills of films to featuring protagonists as well. One would find femininity of female actors being delicately showcased, as well as the valor of male actors. Initially only black and white, they gradually moved to colored ones, with the advent of colour cinema.
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2019/10/09
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